It's sometimes suggested, not only by our critics but also by avid Loveawake fanatics, that what we're about is a return to the pre-feminist past. And it's true that lots of us are attracted by misty fantasies about the 1950s, when men wore suits, not soccer shirts, and women wore stockings, not ski pants. In fact, a 'fifties fetish isn't even confined to us here: I once dated a woman I met her on a BDSM site who, explaining what kind of relationship she was after, told me she wanted to be “a 'fifties wifeâ€. It's no surprise, of course – there are books from that period about how a housewife should behave for instance, that make us feel as though we'd be very at home back then. But, as an unapologetically pro-feminist dominant man, it seems to me that we're mistaken if we really believe any of this has anything to do with the real 1950s.